OUTERFIELDS

The Rulebook

How we think, what we build, and how we work. Everything you need to know about Outerfields and Private Content Networks — before we ever get on a call.

Section 01

The model is broken. We're here to replace it.

Creators, experts, and organizations pour years into building audiences on platforms they don't own. One algorithm change. One policy update. One ban wave. And the audience they spent years building disappears overnight.

Meanwhile, the platforms profit. They sell ads against your content, throttle your reach to push paid distribution, and own the relationship between you and the people who follow you.

The content industry told you the goal was to go viral. Get views. Build followers. Hope the algorithm is kind to you today.

We think that's a terrible model.

"You wouldn't build a house on rented land. Why would you build a business on a rented platform?"

Section 02

Four rules we never break.

Ownership Over Renting

Your platform. Your audience. Your data. Your revenue. We build infrastructure you own completely — not another profile on someone else's app. When you stop paying rent to algorithms, you start building equity.

Depth Over Virality

Going deep with a thousand people who care will always outperform going wide with a million who scroll past. We don't chase impressions. We build networks where your audience stays, pays, and comes back.

Positive-Sum Partnerships

We don't charge you and disappear. Our revenue share model means we only win when you win. Every dollar you earn, we helped create. Every system we build, you own. The incentives are permanently aligned.

System Over Hustle

Freedom doesn't come from grinding harder. It comes from systems that work without you. We build the content engine, the platform infrastructure, and the marketing automation — so you can focus on the thing you're actually great at.

Section 03

A PCN is a media property you own.

A Private Content Network is a branded platform — mobile apps, web, Smart TV — where your audience subscribes directly to you. No middleman. No algorithm. No ad revenue split.

Think of it as building your own Netflix, but for your niche. Your content library. Your community. Your subscription revenue. Your data. Delivered through an app with your name on it.

We handle the platform development, content production, marketing, and ongoing operations. You show up, do what you do best, and we turn it into a scalable media business.

Four types of networks. One model.

	Net 1: Subscriber	Net 2: Internal	Net 3: Co-Op	Net 4: Sponsor
Funded by	Your audience pays	The organization pays	Multiple contributors share	Sponsors and advertisers pay
Users	Direct-to-consumer subscribers	Employees, members, franchisees	Partner creators in a shared network	Audience attracted by brand content
Best for	Creators, experts, trainers	Enterprises, nonprofits, associations	Collaborative communities	Media brands, niche publishers
Revenue	Monthly/annual subscriptions	Enterprise contracts	Revenue-share hybrid	Sponsorship + subscriptions

Section 04

We don't work with everyone. Here's who we build for.

Section 05

Honest signals this isn't the right fit.

We've learned that transparency up front saves everyone time. This probably isn't for you if:

You're looking for a social media manager. We don't post on your behalf and call it a day. We build media infrastructure. If you need someone to run your Instagram, there are great agencies for that.
You want to go viral. Our model is depth, not reach. If your primary metric is view count, we're not aligned.
You don't have an audience yet. PCNs work because you already have people who care. If you're starting from zero followers, the first step is building your audience — and we're happy to help with that through our 90-Day System, but a full PCN build isn't the starting point.
You're not ready to invest. Building a real platform requires real resources. If you're in the "just get my feet wet" phase, start with our introductory packages and grow into a network when the time is right.
You want to retain control and do it yourself. If you're looking for a white-label tool to build your own platform, there are SaaS options for that. We're a full-service partner — strategy, production, platform, marketing. We do this together, or not at all.

Section 06

The process. Five phases. No surprises.

Discovery

30-minute call

We learn about your brand, your audience, and your goals. You share the vision. We assess the fit. If there's alignment, we move to strategy. If not, we'll tell you honestly and point you in the right direction.

This call is free. There's no pitch. Just two people figuring out if this makes sense.

Strategy & Planning

1–2 weeks

We build your custom proposal: content strategy, platform features, production timeline, membership tiers, and marketing plan. You'll see the full scope, the investment, and the projected timeline before you commit to anything.

Everything is documented. The deliverables are specific. The expectations are mutual.

Content Production

4–8 weeks

Professional video production — filming, editing, post-production — built around your expertise. We create your content library, your marketing assets, and your launch materials.

You focus on being on camera and doing what you do best. We handle everything else.

Platform Build

2–4 weeks

Custom development of your PCN: mobile apps (iOS and Android), web platform, Smart TV apps. Your branding. Your subscription tiers. Your analytics dashboard. A complete white-label experience that your audience interacts with as your product.

Launch & Growth

Ongoing

Go live with full marketing support. We manage subscriber acquisition, content updates, platform improvements, and performance analytics. The system scales with you.

This isn't a handoff. We stay in the partnership because our revenue model means your growth is our growth.

Section 07

The full stack. Nothing outsourced.

Platform

Custom-branded mobile and web apps
Subscription management and payment processing
Multi-tier membership system (free, premium, VIP)
Content gating and access controls
User authentication and progress tracking
Smart TV app deployment

Production

Professional video production (filming, lighting, audio)
Full post-production and editing
Series structure and content library organization
Thumbnail and creative asset design
Live streaming setup and management

Marketing

Launch strategy and subscriber acquisition campaigns
Landing pages and conversion funnels
Email marketing and automation
Social media integration and ad management
SEO and content distribution

Analytics

Real-time subscriber and revenue metrics
Content performance tracking
Audience behavior and engagement data
Revenue attribution and growth reporting
Monthly performance reviews

Ongoing Operations

Platform maintenance, updates, and security
Technical support and troubleshooting
Feature development and improvements
Content strategy optimization
Quarterly business reviews

Section 08

What it costs. What it returns.

Every PCN is custom-built, so pricing depends on scope. But here's how we work:

For experts and creators Net 1

We typically operate on a revenue-share model. We invest our production, platform, and marketing resources into building your network — and we share in the revenue it generates. You put up less capital. We put up more sweat. The incentives stay aligned permanently.

For organizations Net 2

Enterprise builds are priced based on platform complexity, content volume, and stakeholder count. These are milestone-based engagements with clear deliverables at each phase.

For brands ready to build their content engine

Our 90-Day System ($19,999) is designed for experts and brands who want to establish a professional content operation before committing to a full PCN build. It includes strategy, production setup, filming, editing, and 90 days of content — everything you need to build momentum.

"We don't charge you to think about your business. We invest alongside you to build it."

Section 09

Frequently Asked Questions

What exactly is a Private Content Network?

How is this different from Kajabi, Teachable, or Patreon?

Do I need to be technical?

What if I already have content?

How long does it take to launch?

What does the revenue share look like?

Who owns the platform?

What if we don't hit our subscriber targets?

Can I see examples of networks you've built?

What's the 90-Day System?

Do you work with any industry?

What makes Outerfields different from a production company or marketing agency?

Section 10

Small team. Deep commitment.

Outerfields is a strategy-led production studio and venture builder. We're not a hundred-person agency. We're a focused team that goes deep with every partner.

Leadership

Aaron Thomas

CEO / Visionary Strategy, sales, partnerships

Marvin Campos

CMO / Productions Lead Marketing strategy, content production

Andre Bishop

COO / Integrator Operations, systems, execution

Krissa Mamilic

CAO / Chief Administrative Officer Administration, compliance, coordination

Micah Johnson

CTO / Chief Technology Officer Platform architecture, engineering

Zack Post

CDO / Chief Design Officer Visual identity, brand systems

Dave Vigil

Lead Editor / "Crew Call" Director Post-production, series direction

Josh Tran

Lead Creative Creative direction, content ideation

Production Partners

Cuemotion

Editing & Production House Post-production, motion graphics

Offshore Films

Production House Full-service video production

Jon Bass

Director of Photography Cinematography, lighting, camera

Jakob Leeks

Director Creative direction, storytelling

We keep the team lean because depth beats breadth — the same people who build your strategy are the people who execute it.

Section 11

Five principles that run the company.

Passion

Work should give energy, not only require it. If a project doesn't light us up, we're not the right partner for it.

Respectful

The silver rule: never do unto others what you would not like done unto you. Every relationship, every negotiation, every deliverable.

Betterment

Physical and mental health come first. For us and for our partners. Sustainable building beats burnout every time.

Positive Sum

If we make everyone around us successful, we will be successful. This isn't philosophy. It's our revenue model.

Freedom

The end goal. Financial freedom. Creative freedom. Time freedom. For everyone who builds with us.

Ready to read the next chapter?

The first conversation is free, honest, and pressure-free. If there's a fit, we'll show you exactly what your network could look like. If there isn't, we'll tell you.

Free consultation. No commitment required.